Email list is the foundation of your online marketing business. The money is made not from the first sale but the sale after the sale. You use the list to build your customer base and then you market to the customer-base because you use the list to build up your customer, you use the list to build relationship, you use the list to get them to trust you and to buy from you over and over again. That’s how you build a successful on going internet marketing business. Some people put money and promote product and they hope to make more than they spend however this kind of strategy doesn’t last. Real businesses are built on customer-base and customer-base is based on the customer list.
How do you build a customer list?
When creating landing pages or blogs, the idea is to put a subscription box saying to sign up for updates. A blog and a subscription box are the basic requirement. But how do you increase your customer list? Incentive is the answer. You need to offer some kind of incentive to customer for them to opt in to your list. Just saying sign up for updates isn’t enough. So to increase your sign up rate, offer some kind of incentive.
You may offer them e-book however, it doesn’t have to be like this – it could be anything.
A lot of people think that this incentive has to be something fancy. It has to be like 50 pages or 100 pages, video series, or something that takes time to produce – NO, it doesn’t.
An incentive can be something as easy as a 1 page Top 10 PDF file like an infographic. Something like a Top 10 ways to do this thing and just list he Top 10 things. It is all on preceed value. If the person perceive it to be worth soemthing then they’ll sign up with it. It doesn’t have to be anything expensive, you doesn’t have to hire the entire wedding team or video production team to produce this. Don’t get all caught up in producing step-by-step, a single page incentive will do.
If you currently don’t have an incentive for now, don’t overthink. Think of soemthing that is desirable. You can actually make all your previous blog posts, compile into a more leanier function that makes it more have a sense. Or, you may do it as an infographic list.
So if you have a subscription box, put there incentive and you will definitely increase the chances of increasing your subscribers.