Building an email list is one of the most important factors for blogger’s success. I, myself got opt in too many people’s lists, eventually unsubscribed or simply ignored many of them as time went by. For this reason, I imagine that an email list must constantly be growing to replace inactive subscribers.
Today, I will answer a question which I found online that is related to building an email list. The question is:
“How important it is to measure unique monthly visitor to a blog and do you personally have a target monthly goal to grow your email list?”
To answer this question, yes your list should constantly be growing.
If your list is not growing, it will eventually die – as simple as that. Exactly like what I just described, people subscribe and they may read a few emails, they lose interest and may unsubscribe.
Well, they don’t really unsubscribe, they just ignore the emails and those end up unopen in their inbox. These inactive subscribers will cost you money because you have to pay for the number of subscribers on your list. The more people you have on your list, the more money they costs. It pays that you clean your list and the most obvious to do it is by removing the people that have unsubscribed.
Peope will unsubscribe to your list – that is a natural thing to happen. Here is what you have to do, look at AWeber and ConstantContact to check which peopleon your list have unsubscribed. Do not be upset when you see people who do, it happens to everyone.
Everyday, people get added to your list and everyday, people remove themselves from your list. The important thing is, the number of people subscribing to you should be greater than those who unsubscribe. If it is, then you are doing just fine – you are still growing. You may want to start worryingit’s the other way around, though. That means your list is shrinking and that’s the time you have to do something about it.
Worst case scenario is that people build their list with, for example, 10,000 subscribers and then they stop. What’s going to happen is, everytime you send an email, some people will unsubscribe and eventually the list will become inactive. So it is important that you still develop your list. Don’t worry if there are a lot of unsubscribers as long as you do something to gain more.
It is best that you have a goal in mind and don’t stop until you reach it. Basically, you shouldn’t stop building your list. Keep on innovating, give something new to gain more and more subscribers. Just keep pushing until you harvest the fruit of your labor.