Are you looking for an online advetising tool that will help you generate more traffic? Well, there are a few such as Yahoo, Google Adwords, Adsense and the like. However, the best amongst them is BingAds.
Bing is currently one of the big search engines right now. It is under Microsoft so it is expected to be big and it’s changing the way search engines work and it’s making a lot of noise in the online world.
With Bing, you can advertise almost anything. They are serious in their goal to capture the market and that they are approving almost all campaign. Watch the video below for you to have a little bit of background about the said advertising platform.
To effectively generate money through BingAds, you must know what products to sell or if you are into affiliate marketing, you need to have a landing page or the url that will direct your customes to your page.
Using landing pages, you will be able to collect information such as email address wherein you can use that one when sending offers or newsletters to your prospects. You can also use that one if you have offers in the future which you think they might be interested with.
Once you already have the product/link to promote, you can go to BingAds. But before that, you need to set-up an account. Watch the video below for a step-by-step tutorial on setting up your account.
Once everything is all set-up, you can now start with advertising your product. Follow the steps below:
1. Create a Campaign
- You need to have a name of your campaign. You may name the campaigns as to what topic they relates to – may it be food, technology, sports and the like.
- Set the Campaign’s budget.
- Location. You may want to opt to choose as to which countries your advertisement may appear or you may opt to choose all countries. This also depends on the availability of the product.
- Tips. Always set the campaign to “People in your targeted locations” only.
2. Create Adgroup
- Name your ad group
- Enter Keywords. You may opt to use broad, exact or phrase. In our case, we use phrases as it generates more traffic and mostly people would use phrases in searching.
3. Create Your Ad
- Input the Final url. Make sure that you got the correct url that you want your customers be directed to. This is the url that generates traffic and money.
- Title Part 1. Mostly this is the name on the product.
- Title Part 2. You may input 3 words that describes the product.
- Ad Text. A little description of the description. Keep it simple and concise.
4. Budget and Bids
- In most of our campaigns, we set each ads to 1.00. However, you want to increase it depending on your budget.
So yeah, it’s as easy as 1,2,3 to advertise in Bing Ads. You may also edit your ads from time to time especially when you see that you are only getting low CTR. In order to help you more, you may watch the video below.